Competition for jobs as announcers will be keen because the broadcasting field attracts many more jobseekers than there are jobs. Furthermore, employment of announcers is projected to decline. In some cases, announcers leave the field because they cannot advance to better paying jobs. Changes in station ownership, format, and ratings frequently cause periods of unemployment for many announcers.
Employment change. Employment of announcers is expected to decline moderately by 7 percent from 2006 to 2016. Increasing consolidation of radio and television stations, the advent of new technology, and growth of alternative media sources, such as satellite radio, will contribute to the expected decline. Consolidation among broadcasting companies may lead to an increased use of syndicated programming and programs originating outside a station's viewing or listening area. Digital technology is increasing the productivity of announcers, reducing the time required to edit material or perform other off-air technical and production work.
Job prospects. Some job openings will arise from the need to replace those who transfer to other kinds of work or leave the labor force. Nevertheless, competition for jobs as announcers will be keen because the broadcasting field attracts many more jobseekers than there are jobs. Small radio stations are more inclined to hire beginners, but the pay is low. Applicants who have completed internships and those with related work experience usually receive preference for available positions. Job seekers with good computer and technical skills also will have an advantage because announcers are now doing more of the computer work that was previously carried out by technicians. In radio, announcers are increasingly using computers to edit their programs. Because competition for ratings is so intense in major metropolitan areas, large stations will continue to seek announcers who have proven that they can attract and retain a sizable audience. Announcers who are knowledgeable about business, consumer, and health news also may have an advantage over others. While subject-matter specialization is more common at large stations and the networks, many small stations also encourage it. There will be some opportunities for self-employed DJs who provide music at clubs and special events but most of these jobs will be part time.
Announcers held about 71,000 jobs in 2006. About 42 percent of all announcers worked part time. About 54 percent were employed in radio and television broadcasting. Another 30 percent were self-employed freelance announcers who sold their services for individual assignments to networks and stations, to advertising agencies, other independent producers, or to sponsors of local events.
Job Zone 3 - Medium preparation
Overall Experience
Previous work-related skill, knowledge, or experience is required for these occupations. For example, an electrician must have gone through an apprenticeship program or several years of vocational training to perform the job.
Education
Most occupations in this zone require training in vocational schools, related job experience, or an associate's degree. Some may require a bachelor's degree.
Job Training
Employees in these occupations usually need one or two years of training, including both on-the-job experience and informal training with experienced workers.
Examples
Dental assistants, electricians, fish and game wardens, legal secretaries, personnel recruiters and recreational workers.
These occupations often involve using communication and organization skills to manage and train others.
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General information on the broadcasting industry, where many announcers are employed, is available from:
- National Association of Broadcasters, 1771 N St. NW., Washington, DC 20036. Internet: http://www.nab.org
Sources: O*Net data version 12.0
Occupational Outlook Handbook
Department of Labor
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