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OverviewNature of WorkKnowledge AreasSkills Utilized
Job ActivitiesAbilitiesJob ConditionsWork SatisfactionEducation/Training

Job Activities

Learn about the most important job activities for Public Relations Managers. Also, find out how proficient you have to be in each job activity.
Importance*More Info
1.Establishing and Maintaining Interpersonal Relationships90
Getting Information90
3.Communicating with Persons Outside Organization89
4.Thinking Creatively83
Making Decisions and Solving Problems83
6.Interacting With Computers82
7.Performing for or Working Directly with the Public78
Identifying Objects, Actions, and Events78
9.Judging the Qualities of Things, Services, or People76
10.Communicating with Supervisors, Peers, or Subordinates75
* Importance out of 100

Score Key
  Importance for success in this profession
  Level of proficiency needed

Job Activity Scores

Establishing and Maintaining Interpersonal Relationships
Developing constructive and cooperative working relationships with others, and maintaining them over time.
90
89
Exchange greetings with a coworkerMaintain good working relationships with almost all coworkers and clientsGain cooperation from a culturally diverse group of executives hostile to your company
Getting Information
Observing, receiving, and otherwise obtaining information from all relevant sources.
90
69
Follow a standard blueprintReview a budgetStudy international tax laws
Communicating with Persons Outside Organization
Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
89
84
Have little contact with people outside the organizationMake standard presentations about available servicesPrepare or deliver press releases
Thinking Creatively
Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
83
65
Change the spacing on a printed reportAdapt popular music for a high school marching bandCreate new computer software
Making Decisions and Solving Problems
Analyzing information and evaluating results to choose the best solution and solve problems.
83
71
Determine the meal selection for a cafeteriaSelect the location for a major department storeMake the final decision about a company's 5-year plan
Interacting With Computers
Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
82
48
Enter employee information into a computer databaseWrite software for keeping track of parts in inventorySet up a new computer system for a large multinational company
Performing for or Working Directly with the Public
Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.
78
68
Tend a highway toll boothSell shoes in a popular shoe storePerform a monologue on national TV
Identifying Objects, Actions, and Events
Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.
78
63
Test an automobile transmissionJudge the acceptability of food productsDetermine the reaction of a virus to a new drug
Judging the Qualities of Things, Services, or People
Assessing the value, importance, or quality of things or people.
76
69
Determine whether to remove a tree that has been damagedDetermine the value of property lost in a fireEstablish the value of a recently discovered ancient art work
Communicating with Supervisors, Peers, or Subordinates
Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
75
75
Write brief notes to othersReport the results of a sales meeting to a supervisorCreate a videotaped presentation of a company's internal policies