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OverviewNature of WorkKnowledge AreasSkills Utilized
Job ActivitiesAbilitiesJob ConditionsWork SatisfactionEducation/Training

Knowledge Areas

Learn about the most important knowledge areas for Marketing Managers. Also, find out how proficient you have to be in each knowledge area.

Importance*More Info
1.Sales and Marketing97
2.Customer and Personal Service87
3.English Language83
4.Administration and Management81
5.Communications and Media70
6.Psychology62
7.Computers and Electronics58
8.Education and Training53
9.Clerical52
10.Personnel and Human Resources51
* Importance out of 100

Score Key
  Importance for success in this profession
  Level of proficiency needed

Knowledge Area Scores

Sales and Marketing
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
97
85
Sell cakes at a bake saleCall a list of clients to introduce them to a new product lineDevelop a marketing plan for a nationwide telephone system
Customer and Personal Service
Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
87
84
Process customer dry-cleaning drop offWork as a day care aide supervising 10 childrenRespond to a citizen's request for assistance after a major disaster
English Language
Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
83
67
Write a thank you noteEdit a feature article in a local newspaperTeach a college English class
Administration and Management
Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
81
65
Sign a pay voucherMonitor progress of a project to ensure timely completionManage a $10 million company
Communications and Media
Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
70
52
Write a thank you noteBe a radio disk jockeyWrite a novel
Psychology
Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.
62
51
Monitor several children on a playgroundUnderstand the impact of alcohol on human responsesTreat a person with severe mental illness
Computers and Electronics
Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
58
56
Operate a VCR to watch a pre-recorded training tapeUse a word processorCreate a program to scan computer disks for viruses
Education and Training
Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
53
63
Show someone how to bowlLead a quality improvement seminarDesign a training program for new employees
Clerical
Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
52
54
File letters alphabeticallyType 30 words per minuteOrganize a storage system for company forms
Personnel and Human Resources
Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.
51
54
Fill out a medical claim formInterview applicants for a secretarial positionDesign a new personnel selection and promotion system for the Army