Sales worker supervisors oversee the work of sales and related workers, such as retail salespersons, cashiers, customer service representatives, stock clerks and order fillers, sales engineers, and wholesale sales representatives. Sales worker supervisors are responsible for interviewing, hiring, and training employees. They also may prepare work schedules and assign workers to specific duties. Many of these supervisors hold job titles such as sales manager or department manager. Under the occupational classification system used in the Handbook, however, workers who mainly supervise workers and who do not focus on broader managerial issues of planning and strategy are classified as supervisors.
In retail establishments, sales worker supervisors ensure that customers receive satisfactory service and quality goods. They also answer customers' inquiries, deal with complaints, and sometimes handle purchasing, budgeting, and accounting.
Responsibilities vary with the size and type of establishment. As the size of retail stores and the types of goods and services increase, supervisors tend to specialize in one department or one aspect of merchandising. Sales worker supervisors in large retail establishments are often referred to as department supervisors or managers. They provide day-to-day oversight of individual departments, such as shoes, cosmetics, or housewares in department stores; produce or meat in grocery stores; and car sales in automotive dealerships. Department supervisors establish and implement policies, goals, and procedures for their specific departments; coordinate activities with other department heads; and strive for smooth operations within their departments. They supervise employees who price and ticket goods and place them on display; clean and organize shelves, displays, and inventories in stockrooms; and inspect merchandise to ensure that nothing is outdated. Sales worker supervisors also review inventory and sales records, develop merchandising techniques, and coordinate sales promotions. In addition, they may greet and assist customers and promote sales and good public relations.
Sales worker supervisors in non-retail establishments oversee and coordinate the activities of sales workers who sell industrial products, insurance policies, or services such as advertising, financial, or Internet services. They may prepare budgets, make personnel decisions, devise sales-incentive programs, and approve sales contracts.
In small or independent companies and retail stores, sales worker supervisors not only directly supervise sales associates, but they also are responsible for the operation of the entire company or store. Some are self-employed business or store owners.
Work environment. Most sales worker supervisors have offices. In retail trade, their offices are within the stores, usually close to the areas they oversee. Although they spend some time in the office completing merchandise orders or arranging work schedules, a large portion of their workday is spent on the sales floor, supervising employees or selling.
Work hours of supervisors vary greatly among establishments because work schedules usually depend on customers' needs. Supervisors generally work at least 40 hours a week. Long, irregular hours are common, particularly during sales, holidays, and busy shopping seasons and at times when inventory is taken. Supervisors are expected to work some evenings and weekends but usually are given a day off during the week. Hours can change weekly, and supervisors sometimes must report to work on short notice, especially when employees are absent. Independent owners often can set their own schedules, but hours must be convenient to customers.
| 1. | Provide customer service by greeting and assisting customers, and responding to customer inquiries and complaints. |
| 2. | Monitor sales activities to ensure that customers receive satisfactory service and quality goods. |
| 3. | Assign employees to specific duties. |
| 4. | Direct and supervise employees engaged in sales, inventory-taking, reconciling cash receipts, or in performing services for customers. |
| 5. | Inventory stock and reorder when inventory drops to a specified level. |
| 6. | Keep records of purchases, sales, and requisitions. |
| 7. | Enforce safety, health, and security rules. |
| 8. | Examine products purchased for resale or received for storage to assess the condition of each product or item. |
| 9. | Hire, train, and evaluate personnel in sales or marketing establishments, promoting or firing workers when appropriate. |
| 10. | Perform work activities of subordinates, such as cleaning and organizing shelves and displays and selling merchandise. |
| 11. | Establish and implement policies, goals, objectives, and procedures for their department. |
| 12. | Instruct staff on how to handle difficult and complicated sales. |
| 13. | Formulate pricing policies for merchandise, according to profitability requirements. |
| 14. | Estimate consumer demand and determine the types and amounts of goods to be sold. |
| 15. | Examine merchandise to ensure that it is correctly priced and displayed and that it functions as advertised. |
| 16. | Plan and prepare work schedules and keep records of employees' work schedules and time cards. |
| 17. | Review inventory and sales records to prepare reports for management and budget departments. |
| 18. | Plan and coordinate advertising campaigns and sales promotions, and prepare merchandise displays and advertising copy. |
| 19. | Confer with company officials to develop methods and procedures to increase sales, expand markets, and promote business. |
| 20. | Establish credit policies and operating procedures. |
| 21. | Plan budgets and authorize payments and merchandise returns. |
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