Authors, writers and editors produce a wide variety of written materials in an increasing number of ways. They develop content using any number of multimedia formats that can be read, listened to, or viewed onscreen. Although many people write as part of their primary job, or on online chats or blogs, only writers and editors who are paid to primarily write or edit are included in this occupation.
Writers and authors develop original written materials for books, magazines, trade journals, online publications, company newsletters, and advertisements. Their works are classified broadly as either fiction or nonfiction and writers often are identified by the type of writing they do—for example, novelists, playwrights, biographers, and textbook writers. Writers such as songwriters, screenwriters, or scriptwriters, produce content for radio and television broadcasts, motion pictures, and other types of performance. An increasing number of writers are producing scripted material directly for the Web and other communication devices.
Copy writers prepare advertising copy for use in publications or for broadcasting and they write other materials to promote the sale of a good or service. They often must work with the client to produce advertising themes or slogans and may be involved in the marketing of the product or service.
All writers conduct research on their topics, which they gather through personal observation, library and Internet research, and interviews. Some staff writers who work in the newspaper or magazine publishing industry are news analysts, reporters, and correspondents and like most writers are typically assigned articles to write by editors and publishers, and may propose their own story ideas. Writers, especially of nonfiction, are expected to establish their credibility with editors and readers through strong research and the use of appropriate sources and citations. Writers and authors then select the material they want to use, organize it, and use the written word to express story lines, ideas, or to convey information. With help from editors, they may revise or rewrite sections, searching for the best organization or the right phrasing.
Most writers and editors use desktop or electronic publishing software, scanners, and other electronic communications equipment in the production of their material. In addition, because many writers today prepare material directly for the Internet, such as online newspapers and text for video games, they should be knowledgeable about graphic design, page layout, and multimedia software. In addition, they should be familiar with interactive technologies of the Web so that they can blend text, graphics, and sound together. Some writers maintain blogs or issue text messages as a way of keeping in touch with readers or providing information to them quickly, but only those who are paid to write their blogs or send text messages may be considered writers.
An increasing number of writers today are freelance writers—that is, they are self-employed and make their living by selling their written content to book and magazine publishers, news organizations, advertising agencies, or movie, theater, or television producers or by working under contract with an organization. Some writers may be commissioned by a sponsor to write a script; others to write a book on the basis of a proposal in the form of a draft or an outline. Many freelance writers are hired to complete specific short-term or recurring assignments, such as contributing a column or a series of articles on a specific topic to a news agency or for an organization's newsletter.
Editors review, rewrite, and edit the work of writers. They also may do original writing. An editor's responsibilities vary with the employer and type and level of editorial position held. Editorial duties may include planning the content of books, journals, magazines, and other general-interest publications. Editors also review story ideas proposed by staff and freelance writers then decide what material will appeal to readers. They review and edit drafts of books and articles, offer comments to improve the work, and suggest possible titles. In addition, they may oversee the production of publications. In the book-publishing industry, an editor's primary responsibility is to review proposals for books and decide whether to buy the publication rights from the author.
Most editors begin work as writers. Those who are particularly adept at identifying stories, recognizing writing talent, and interacting with writers, may be interested in editing jobs.
Major newspapers and newsmagazines usually employ several types of editors. The executive editor oversees assistant editors, and generally has the final say about what stories are published and how they are covered. Assistant editors have responsibility for particular subjects, such as local news, international news, feature stories, or sports. The managing editor usually is responsible for the daily operation of the news department. Assignment editors determine which reporters will cover a given story.
In smaller organizations—such as small daily or weekly newspapers—a single editor may do everything or share responsibility with only a few other people. Executive and managing editors typically hire writers, reporters, and other employees. They also plan budgets and negotiate contracts with freelance writers, sometimes called "stringers" in the news industry. Copy editors, review copy for errors in grammar, punctuation, and spelling and check the copy for readability, style, and agreement with editorial policy. They suggest revisions, such as changing words and rearranging sentences and paragraphs, to improve clarity or accuracy. They may also carry out research and confirm sources for writers and verify facts, dates, and statistics. In addition, they may arrange page layouts of articles, photographs, and advertising; compose headlines; and prepare copy for printing.
Editors often employ others, such as interns, fact checkers, or editorial assistants, for some entry-level positions. While gaining practical experience in a newsroom, they may carry out research and verify facts, dates, and statistics for other writers. In addition, they may arrange page layouts of articles, photographs, and advertising; compose headlines; and prepare copy for printing. Publication assistants who work for book publishing houses may read and evaluate manuscripts submitted by freelance writers, proofread printers' galleys, and answer inquiries about published material. Assistants on small newspapers or in smaller media markets may compile articles available from wire services or the Internet, answer phones, and proofread articles.
Advances in electronic communications have changed the work environment for many writers. Laptop computers and wireless communications technologies allow growing numbers of writers and authors to work from home and on the road. The ability to send e-mail or text messages, transmit and download stories, perform research, or review materials using the Internet allows writers and editors greater flexibility in where and how they complete assignments. Still, some writers and authors work in offices and many travel to conduct on-site research on their topic.
Some writers keep regular office hours, either to maintain contact with sources and editors or to establish a writing routine, but most writers set their own hours. Many writers—especially freelance writers—are paid per assignment; therefore, they work any number of hours necessary to meet a deadline. As a result, writers must be willing to work evenings, nights, or weekends to produce a piece acceptable to an editor or client by the deadline.
While many freelance writers enjoy running their own businesses and the advantages of working flexible hours, most routinely face the pressures of juggling multiple projects with competing demands and the continual need to find new work. Deadline pressures and long, erratic work hours—often part of the daily routine in these jobs—may cause stress, fatigue, or burnout. In addition, the use of computers for extended periods may cause some individuals to experience back pain, eyestrain, or fatigue.
Editors' schedules generally are determined by the production schedule and the type of editorial position. Most salaried editors work in busy offices much of the time and have to deal with production deadline pressures and the stresses of ensuring that the information they publish is accurate. As a result, editors often work long hours, especially at those times leading up to a publication deadline, which can be daily or even more frequently when editing material for the Internet or for a live broadcast. Overseeing and coordinating multiple writing projects simultaneously is common in these jobs, which may lead to stress, fatigue, or other chronic problems. Freelance editors face the added pressures of finding work on an ongoing basis and continually adjusting to new work environments.
| 1. | Write to customers in their terms and on their level so that the advertiser's sales message is more readily received. |
| 2. | Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy. |
| 3. | Write advertising copy for use by publication, broadcast or internet media to promote the sale of goods and services. |
| 4. | Present drafts and ideas to clients. |
| 5. | Vary language and tone of messages based on product and medium. |
| 6. | Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising copy. |
| 7. | Edit or rewrite existing copy as necessary, and submit copy for approval by supervisor. |
| 8. | Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information. |
| 9. | Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material. |
| 10. | Conduct research and interviews to determine which of a product's selling features should be promoted. |
| 11. | Invent names for products and write the slogans that appear on packaging, brochures and other promotional material. |
| 12. | Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products. |
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