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OverviewNature of WorkKnowledge AreasSkills Utilized
Job ActivitiesAbilitiesJob ConditionsWork SatisfactionEducation/Training

Knowledge Areas

Learn about the most important knowledge areas for Art Directors. Also, find out how proficient you have to be in each knowledge area.

Importance*More Info
1.Design95
2.Administration and Management71
3.Computers and Electronics68
4.Customer and Personal Service67
5.Production and Processing63
6.Communications and Media59
7.Fine Arts57
8.English Language52
Sales and Marketing52
10.Education and Training43
* Importance out of 100

Score Key
  Importance for success in this profession
  Level of proficiency needed

Knowledge Area Scores

Design
Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
95
78
Draw a straight line 4 3/16 inches longDraw plans for remodeling a kitchenDevelop detailed plans for a high-rise office building
Administration and Management
Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
71
56
Sign a pay voucherMonitor progress of a project to ensure timely completionManage a $10 million company
Computers and Electronics
Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
68
71
Operate a VCR to watch a pre-recorded training tapeUse a word processorCreate a program to scan computer disks for viruses
Customer and Personal Service
Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
67
61
Process customer dry-cleaning drop offWork as a day care aide supervising 10 childrenRespond to a citizen's request for assistance after a major disaster
Production and Processing
Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.
63
60
Put a computer back into its packing materialsSupervise an appliance assembly lineManage an international shipping company distribution center
Communications and Media
Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
59
61
Write a thank you noteBe a radio disk jockeyWrite a novel
Fine Arts
Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.
57
62
Attend a popular music concertPlay a minor part in a local theater playDesign an artistic display for a major trade show
English Language
Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
52
53
Write a thank you noteEdit a feature article in a local newspaperTeach a college English class
Sales and Marketing
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
52
40
Sell cakes at a bake saleCall a list of clients to introduce them to a new product lineDevelop a marketing plan for a nationwide telephone system
Education and Training
Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
43
61
Show someone how to bowlLead a quality improvement seminarDesign a training program for new employees